Digital Marketing Executive

Digital Marketing Executive

£30,000 - £32,000 + 20% Bonus + Benefits

Rochdale, Lancashire

We are seeking a talented and motivated Digital Marketing Executive to join a high growth kitchen showroom business at an exciting period of their growth journey. My client is the UK’s largest franchise retail proposition and backed by one of the world’s largest kitchen manufacturers. Currently this dynamic and high growth brand have eighty plus kitchen showrooms in the UK with a plan in place to more than double in size over the next three years. You'll work alongside the Head of Marketing and Marketing Manager to develop a content strategy that aligns with the company's goals, helping to generate leads and foster customer engagement as the brand evolves.

As a Digital Marketing Executive, you will be responsible for developing and implementing effective digital marketing strategies to promote our brand, products and services. Your goal will be to increase brand awareness, drive online traffic and generate qualified leads to support the growth of our business. Voted most loved brand by consumers on Trustpilot and having the highest multi-site franchise ownership of any UK franchise retail business, solid foundations and brand awareness is already in place.

Responsibilities:

Develop and execute comprehensive digital marketing campaigns to promote our brand and kitchen showrooms across various online channels, including but not limited to website, social media platforms, email marketing and content development marketing .

Create engaging and relevant content for digital platforms, including website copy, blog articles, social media posts, and email newsletters, to attract and engage our target audience.

Manage social media accounts, including content creation, scheduling, community management, and monitoring engagement and analytics.

Optimize website content and structure for search engines to improve organic visibility and increase website traffic.

Plan and execute targeted digital advertising campaigns, including pay-per-click (PPC) advertising, display advertising, and marketing campaigns, to drive qualified leads and conversions.

Monitor, analyse, and report on the performance of digital advertising marketing campaigns using web analytics tools and marketing automation platforms, and make data-driven recommendations for optimization. 

Stay updated with the latest industry trends, technologies, and best practices in digital marketing, and implement innovative ideas to enhance our digital presence and effectiveness.

Collaborate with cross-functional teams, including sales, design, and customer service, to align digital marketing activities with overall business goals and ensure a consistent brand message.

Build and maintain strong relationships with external partners, agencies, influencers, and industry professionals to leverage collaborative opportunities and expand our digital reach.

Conduct market research and competitor analysis to identify new opportunities, industry trends, and areas for improvement in our digital marketing strategies.

About You

Ideally but not essential, a degree in marketing, digital marketing, communications, or a related field.

Proven work experience as a Digital Marketing Executive or similar role, preferably in the home improvement, retail or interior design industry.

Strong knowledge of digital marketing concepts, tools, and techniques, including PPC, developing social media channels both paid and organic, content marketing, email marketing, and analytics.

Experience managing social media platforms, including content creation, community management, and analytics.

Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, and marketing automation software.

Excellent written and verbal communication skills, with the ability to create compelling and persuasive content.

Analytical mindset with a strong understanding of web analytics and ability to interpret data to drive insights and make data-driven decisions.

Creative thinking and the ability to generate innovative ideas for digital campaigns.

Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.

Strong attention to detail and a commitment to delivering high-quality work.

We offer competitive compensation and benefits packages, along with opportunities for growth and professional development within a dynamic and innovative kitchen showroom environment.

If you are passionate about digital marketing and have a strong interest in the home improvement industry, we would love to hear from you. Please submit your CV and a cover letter outlining your relevant experience and why you are interested in joining the team.